Robert L. Ward, Inc.                                                                  2005-2008



2007 – 2008


·         Executive Creative Advisor to Universal Studios Korea Property Holding Company in Seoul, Korea who has an exclusive development agreement with Universal Studios Parks & Resorts in Korea.  Directing a team of Korean and US based consultants and staff in the site assessment feasibility, master planning and design of a proposed $3.5 billion world class Universal Studios theme park and destination resort.


·         Partnered with Philippe Cousteau Jr. and Andrew Snowhite in Azure Worldwide with the mission to create relationships and experiences that empower individuals, communities and businesses to improve the health and sustainability of their environment and community while adding value to partners and consumers.  Philippe recognizes a broad range of global environmental and social issues and the opportunity to synthesize them in new ways through experiences and media that empower all people to be positive stewards of the planet.


·         Executive Creative Advisor to Film Master Group in the proposed development of a Cinecitta Studios destination attraction at the historical film studios in Rome, Italy.


·         Executive Creative and Placemaking Advisor to 8th Wonder International in the creation of a proposed, multi-billion dollar destination gaming and entertainment resort, Starport, at the Incheon International Airport, Seoul, Korea.  Collaborated in all aspects of strategic master planning, design and guest placemaking attributes.


·         Executive Creative and Placemaking Advisor to the Brossier Company on a true public-private partnership with the City of Maitland, Florida of a 15 acre, mixed-use urban town center that will become the central heart of the community.


·         Member of the Orlando Mayor’s Edgewater Drive Strategic Vision Task Force charged with developing a framework of Development Principals and Design Guidelines to guide growth in the downtown district of College Park.


·         Member of the Interstate 4 Design Review Committee for Orange County and the City of Orlando, Florida charged with providing oversight of the complete interstate roadway reconstruction through downtown Orlando.


·         Championed I-4 DRC Bridge District concept that realizes a never seen before solutions removing real and perceived barriers often created by highways dividing cities.  Identified key Bridge District transportation and mixed-use opportunities that will contribute added value benefits toward achieving Orlando’s strategic vision goals of community cohesion, enhanced social values, seamless pedestrian mobility, new business and residential growth and memorable sense of place.


·         Collaborated with Philippe Cousteau Jr., Azure Worldwide, to provide strategic advisory services on ecological and environmental sustainability initiatives to Steve Case’s Revolution Places development company for their Cacique, Costa Rica luxury destination residences and resort project.  Developed eco-tourism, sustainable educational activities and environmental experiences programming.




·         Executive Creative Advisor, Master Planner and Destination Attraction developer for 8th Wonder International’s proposed $5.5 billion casino resort on Sentosa Island, Singapore.  Responsible for orchestrating a Who’s Who list of international designers, architects, engineers and global technology companies toward a single Big Idea in a very limited time frame.




·         Establishment of Robert L. Ward, Inc. to provide strategic business insights, brand development, master planning and creative services to the mixed-use and resort destination development business worldwide.


·         Continued participation with the Universal City California Master Planning Team refining the development program and property wide 2030 Vision Plan for Universal Studios Hollywood.


·         Retained by the Town of Preston, Connecticut to evaluate and provide an informed assessment of a proposed $1.5 billion mixed-use resort destination development within the towns jurisdiction.  The highly successful Mohegan Sun and Foxwoods Casinos are located in Preston attracting 25 million patrons in 2004, which has already generated significant infrastructure, transportation and municipal services impacts to the local rural area.


·         Collaborated with Jack Rouse Associates and Aldar Property Development in Abu Dhabi, UAE on the conceptualization and master planning of the Ferrari World theme park and Formula One track scheduled to open in 2010. 


NBC Universal                                                                                    2004

Vivendi Universal Entertainment                                         2000-2004


Senior Vice President

International Business Development 

Universal Parks & Resorts


2000 - December 2004


·         Key member of the Universal City California Master Planning Team charged with envisioning a Universal City 2030 Vision Plan for NBC Universal West Coast Real Estate.  The Vision Plan includes expansion development and enhancements property wide with the intention of gaining entitlements for existing and proposed land uses.  Responsible for the integration of Theme Park and Production Studio business unit’s requirements.

·         Instrumental in the development and direction of Universal Parks & Resort’s International Strategic Expansion Plan.


·         Responsible for all design and planning aspects of new business predevelopment activities including research, site selection, partner relations, government interfaces, infrastructure and transportation negotiations, land use planning, product master planning and management of related consultant resources.


·         Participated in the development of relationships with Chinese Government and private sector entities resulting in:

§  Proposed $1.0 billion Universal Studios Shanghai project to have been completed in 2007

§  Proposed $1.0 billion Universal Studios Beijing project to have been completed in 2010.


·         Provided creative oversight and program recommendations to Sumitomo Corporation, the licensee of Universal’s CityWalk in Osaka, Japan.  Created a Phase Two expansion strategy and conceptual master plan.


·         Key contributor responsible for all design and planning predevelopment aspects of new business opportunities in Singapore, Hong Kong, Malaysia, Korea, Germany and Italy.  These projects were resort and urban based typically containing theme parks, hotels, residential and retail/commercial mixed use components on sites varying from 20 to 1215 hectares, 50 to 3000 acres.


Seagrams                                                                                   1995–1999

Matsushita                                                                                  1991–1994 


Senior Vice President

Design & Planning

Universal Parks & Resorts


1995 – 1999


·         Directed the creative imagery positioning and brand identity development for all Universal Orlando Resort products including the theme parks, hotels, CityWalk and the overall Resort property.


·         Directed the creation, planning, and preliminary design development of CityWalk Orlando, Universal’s retail, dining and entertainment complex.


·         Directed the preliminary planning activities for 5000 resort lodging rooms at the Universal Orlando Resort.  Initiated detailed planning and preliminary design of three distinctively unique hotels; the Portofino Bay, the Hard Rock, and the Royal Pacific, totaling 2400 rooms open for operation between 1999 and 2002.


·         Participated in the initial conception, overall creative development and master planning of Universal’s $1.2 billion Islands of Adventure Theme Park opened in 1999.  Responsible for the integration of the theme park into the greater Universal Orlando Resort destination.


·         Participated in master planning Universal Mediterranea Resort near Barcelona, Spain, encompassing 825 hectares, 2038 acres.  The resort vision builds on the core assets of the site to create the quintessential Mediterranean family resort experience.  The major elements of the master plan include significant theme park expansion, 6000 hotel rooms, 3000 vacation and single family residences, mixed use commercial/retail, and extensive recreational facilities.  


·         Directed the preliminary master planning of the 56 hectare, 140 acre Universal Studios Japan Theme Park and the Universal City Osaka Master Development Plan for the 34 hectare, 85 acre, peripheral real estate development area adjacent the theme park.


·         Responsible for the mixed-use development master planning of the proposed 836 hectare, 2065 acre expansion of the Universal Orlando Resort, including the one million square foot expansion of the Orange County Convention Center.  This site was detached by 1.6 kilometers, 1 mile, from the original Resort property and also contained a $100 million environmental remediation effort, extensive wetlands mitigation and strategic regional transportation linkages.  The master plan vision led to the sale of key parcels to Orange County, Florida, four flag hotels and two national residential developers.


1991 – 1994


·         Responsible for and directed the master planning and strategic placemaking principals of the Universal Orlando Resort, Universal’s $3 billion plus premier entertainment resort destination in Orlando, Florida.  Responsible for insuring the successful execution of these principals in site work, infrastructure, stormwater management, roadways, landscape, lighting and signage.  Also included the design of parking structures totaling 20,000 cars and the related pedestrian walkways and bridges connecting to the theme parks and CityWalk.


·         Participated in the initial start up of pre-development activities in Japan, Singapore, and Hong Kong.


·         Participated in pre-development activities, research, site selection, government and partner relations for Universal Studios Japan, a $3.0 billion project opened in April 2001.


MCA, Inc.                                                                                   1982–1990

Vice President

Design & Planning

MCA Recreation Group


·         Co-Founder of Universal Creative, Universal Parks & Resorts creative think tank responsible for the creation, implementation and rejuvenation of Universal Studio’s entertainment destination projects worldwide.


·         Instrumental in repositioning the Universal Studios Tour from it’s initial beginnings in Hollywood as a straight forward “industrial tour” into one of the recognized leaders of destination entertainment, theme parks and resorts worldwide.


·         Key participant in the creation, implementation and operation of Universal Studios Florida opened in Orlando, June 1990. 


·         Responsible for master planning, architectural design, art direction, and the overall theme park placemaking principals of Universal Studios Florida which contributed toward it’s groundbreaking success in the out of home entertainment destination market, until then exclusive to the Walt Disney Company.


·         Contributed to the creation of Universal CityWalk Hollywood that fundamentally defined the term “Location Based Entertainment” and continues to be a benchmark referenced by destination developers today.


·         Responsible for master planning and design of new attractions for Universal Studios Hollywood that became the foundation for a whole new, cutting edge entertainment product and business model.


Studio Eleven                                                                            1978-1980

    Founder & Principal

The Main Street Design Company                                       1975–1977

     Founder & Principal

Ringling Brothers Barnum & Bailey Circus World                    1974

     Director of Design

Walt Disney Productions                                                       1971–1973

     Walt Disney Imagineering

     Project Installations Manager, Director of Graphics

Bachelor of Arts Degree                                                                    1971

     Florida State University


Professional and Personal References Upon Request